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Marketing Strategy

Marketing Strategy

Audits, strategies, plans, goal setting, and ensuring execution

Funnel Optimisation

Funnel Optimisation

Customer journey mapping, website CRO and onboarding CRO

Marketing Team Management

Marketing Team Management

Managing your in-house or external marketing team

Marketing Tech Stack

Marketing Tech Stack

Ensuring you have the right tools implemented and optimised

Analytics & Reporting

Analytics & Reporting

Dashboards, KPI tracking, and insights to optimise performance

AI Marketing Adoption

AI Marketing Adoption

Empowering your team to leverage AI for enhanced marketing performance

Retain Your Customers

Retain Your Customers

Establishing regular communication to drive high customer retention rates

Marketing Recruitment

Marketing Recruitment

Defining roles, attracting talent, and selecting the best fits for your team

Unlock Your SaaS Growth Potential

The Benefits of Hiring a Fractional CMO for Your SaaS

A strong marketing strategy, and a leader to ensure it happens is essential for SaaS growth. However, not every business has the resources or need for a full-time Chief Marketing Officer. That’s where a fractional CMO comes in.

A fractional CMO provides the expertise and leadership of a seasoned marketing executive on a part-time or project basis. This flexible arrangement allows you to access the strategic guidance you need to drive growth, without the overhead of a full-time hire.

By partnering with a fractional CMO, you can:

  • Develop a comprehensive marketing strategy aligned with your business goals
  • Optimise your marketing funnel for maximum conversions
  • Implement AI-driven marketing techniques to enhance your results
  • Build and manage a high-performing marketing team
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Alex Cohen

About Alex

Alex Cohen is the founder and CEO of Xander Marketing, a leading marketing agency specialising in SaaS growth. With over 15 years of experience and a proven track record of success with 200+ SaaS businesses, Alex has become a trusted advisor and fractional CMO for companies looking to accelerate their growth.

As a fractional CMO, Alex brings a unique blend of strategic vision, hands-on execution, and AI expertise to the table. He works closely with his clients to understand their unique challenges and develops tailored marketing strategies to achieve their goals.

What to Expect from Your Fractional CMO

Partner with a me to achieve your goals:

  • Acquire new customers and rapidly scale MRR
  • Dramatically boost free trial signups and demo requests
  • Drive significantly more qualified website traffic
  • Establish a strong brand presence and industry authority
  • Implement strategies to minimise churn and improve retention

What’s my USP?

  • 15 years of experience working with 200+ SaaS companies
  • Agency-level insights from managing multiple clients simultaneously
  • Comprehensive marketing skill set, from strategy to execution
  • AI focus to unlock new growth opportunities and gain a competitive edge
  • Flexibility to tailor services to your specific needs and resources

A Strategic Partner Committed to Your Success

Acting as a true partner to our clients, I can help with

  • Flexibility: Adapting to your unique needs and goals
  • Strategic Insight: Providing data-driven recommendations and actionable plans
  • Results Focus: Relentlessly pursuing growth and measuring success
  • Leadership: Offering guidance and support as a trusted advisor
  • Experience: Leveraging 18+ years of marketing management expertise
  • Talent Acquisition: Identifying and recruiting top-performing team members
  • AI Adoption: Integrating cutting-edge AI technologies into your marketing stack
  • Tailored Solutions: Customisng my approach to best serve your business

Experience with 200+ B2B SaaS businesses globally

Book a call with Alex

Find out more and get started with a free 30 minute consultation.

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FAQs

What is the pricing for your fractional CMO services?

I offer flexible packages to suit your needs. A 20-hour per month package (approximately half a day per week) is priced at £2,500/month, while a 40-hour package (approximately one day per week) is £5,000/month. These hours are indicative, and we can discuss your exact requirements to create a customised plan.

To put this into perspective, a full-time CMO, including taxes and pensions, costs on average £150k+ per year (£12,500+ per month).

What services do you provide as a fractional CMO?

My services are tailored to your specific needs. Some engagements may begin with developing a comprehensive Marketing Strategy, while others may focus on optimising your marketing tech stack and reporting. In some cases, you may need a CMO to immediately drive campaigns. With the growing importance of AI, some engagements may be more “AI transformation” focused.

What is the relationship between Alex Cohen and Xander Marketing?

As the CEO of Xander Marketing, I lead an experienced team that delivers SaaS marketing services. When you engage me as your fractional CMO, you’ll work with me directly on your projects. If it makes sense to leverage Xander Marketing’s services to support your marketing efforts, I will provide that recommendation. However, I am also comfortable working with your existing suppliers, agencies, or any third-party that best serves your business needs.

What are the next steps to get started?

To determine if there’s a good fit, please book a 30-minute call with me. During this call, we can discuss your specific needs, goals, and how I can best support your business as your fractional CMO.

Free Guide

7 Smart Ideas to Market your SaaS Business in 2024

Marketing SaaS products is entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?

Download Free Guide
7 Smart Ideas to Market your SaaS Business in 2024

Book a call with Alex

Find out more and get started with a free 30 minute consultation.

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Happy Clients

See what our clients say about working with us

“Since Xander Marketing has been engaged by ETZ we have seen a strategic shift in our approach to marketing. Xander Marketing’s experience with other SaaS businesses ensured they knew exactly what was required in recommending a Marketing Strategy. Their execution of the strategy has changed the perception of the company....

Nick Woodward
Founder and CEO

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“Xander Marketing has been an outstanding partner for us (for the website rebuild and beyond). The team is on top of modern design and programming. They are exceptionally good communicators and are quite adept at making changes on the fly while holding the line on the original intention (they have...

Kai Rostcheck
VP Marketing & Strategy

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“A quick note at the end of launch day to thank you for the exceptional website you’ve built for us. Internally, we’re thrilled with it, and today we have received lots of positive external feedback too. Thank you for your expertise and hard work in bringing our vision to life.”

Anna Carless
CMO

“Thanks for everything you do, you guys are an awesome partner!”

Gabe Buck
CEO

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“Thank you for the work you’ve done. You’re a group of outstanding professionals with a kind and patient mindset. Rock on, Xander Marketing!”

Villu Arak
Cofounder

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“In Xander Marketing we have a knowledgeable sounding board for marketing advice and opinions that lets us retain control over output. The team’s expertise has enabled us to integrate new channels, search engine rankings have improved significantly and leads have increased at least 35%. Xander Marketing is a good fit...

Jon Ryan
Managing Director

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“We were very impressed with the speed with which Xander Marketing got to grips with our industry. The material produced is on-point and engaging. I would strongly recommend Xander Marketing to other SaaS vendors.”

Dan Huby
Managing Director

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“You have done great work with us. Xander Marketing has certainly contributed to us growing to the stage of needing in-house resources and I’m really grateful for that. I hope we get the opportunity to work with you again in the future.”

Matt Whittingham
CEO

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“Xander Marketing assisted us with rebranding CleanerPlanner and redesigning the website in 2017. They also helped us with PPC management, and content production for several months after that, and continue to handle our daily social media updates. I can’t speak more highly of Alex and his team, who are all...

Rob Morgan
CEO

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“I want to say thank you so much to you and the whole team at Xander Marketing for your support over the last year – it has been a pleasure working with you”

Jonathan Peachey
Founder

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“I’ve enjoyed working with the Xander Marketing team. I learnt a lot from all the different individuals that I had the chance to work with and think that you have a great team with great people. I will be happy to recommend your services to other companies!”

Alexander Brix
COO and Co-Founder