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"Should I hire in-house or outsource my marketing?"

Outsourced vs In-house


Outsourced Marketing

Hiring In-House

Cost

Cost

Pay for what you want, as and when you need it, with zero overheads. Outsourcing your SaaS marketing is much more cost-effective and will help you to squeeze the absolute most out of your marketing budget.

Cost

Cost

Employer tax, sick pay, annual leave, equipment, overtime, endless teabags – a new employee is an expensive investment. Since your shiny new team member will be working for a per annum salary, there’s also no guarantee that your projects will be delivered cost-effectively.

Expertise

Expertise

Using an outsourced marketing department puts a full mix of marketing specialisms at your disposal, ready whenever you need them. PPC, SEO, web design, content marketing, direct mail campaigns, email marketing, overarching marketing strategies, brand building, graphic design – you name it, you’ve got it.

Expertise

Expertise

No marketing professional is a jack of all trades. In such a broad and diverse sector, it’s impossible to be able to know everything about everything.

When you hire in-house, compromises will need to be made. Perhaps your new team member isn’t clued up about social media, or maybe their understanding of Google Ads is a little basic…you’ll end up either sacrificing some marketing or outsourcing elements anyway to get the desired results.

Experience

Experience

At Xander Marketing our team of outsourced marketing professionals have combined decades of experience working in the SaaS industry. Our years of experience are all available to you, as and when you need to draw on them.

Experience

Experience

When it comes to experience in the job market, you pay for what you get. To hire in a successful “somebody” with a decade of proven marketing nous, you’ll need to offer a very tempting salary…

Acumen

Acumen

Any outsourced marketing expert worth their salt will take the time to get to know your business inside out. With years of experience in a very broad range of industries, they’ll understand what pushes your precise target market’s buttons – plus they’ll be able to draw on experiences from outside your sector for fresh ideas.

Acumen

Acumen

A good in-house team member will come to know your business and your target market like the back of their hand. This is a big plus in any marketing campaign, but it can also lead to a lack of imagination. For real “outside the box” marketing thinking, a team with a more varied background can be hugely positive.

Flexibility

Flexibility

Big news in your industry? A one off campaign for Christmas required? Google’s updated its algorithm again!? An outsourced team are ready to go when you are and can act quickly when turnarounds get tight. Scale your marketing up and down whenever necessary and stop projects any time you need to scale down spending for complete control.

Flexibility

Flexibility

It’s difficult to be responsive when you’re working 9 to 5 with a daily workload of essential marketing tasks to wade through. With no room for manoeuvre, extra capacity and flexibility is hard to come by. Equally, should times get tough and your marketing budget shrink, permanent staff can be a big barrier to cutting back.

Hiring In-House

Cost

Cost

Employer tax, sick pay, annual leave, equipment, overtime, endless teabags – a new employee is an expensive investment. Since your shiny new team member will be working for a per annum salary, there’s also no guarantee that your projects will be delivered cost-effectively.

Expertise

Expertise

No marketing professional is a jack of all trades. In such a broad and diverse sector, it’s impossible to be able to know everything about everything.

When you hire in-house, compromises will need to be made. Perhaps your new team member isn’t clued up about social media, or maybe their understanding of Google Ads is a little basic…you’ll end up either sacrificing some marketing or outsourcing elements anyway to get the desired results.

Experience

Experience

When it comes to experience in the job market, you pay for what you get. To hire in a successful “somebody” with a decade of proven marketing nous, you’ll need to offer a very tempting salary…

Acumen

Acumen

A good in-house team member will come to know your business and your target market like the back of their hand. This is a big plus in any marketing campaign, but it can also lead to a lack of imagination. For real “outside the box” marketing thinking, a team with a more varied background can be hugely positive.

Flexibility

Flexibility

It’s difficult to be responsive when you’re working 9 to 5 with a daily workload of essential marketing tasks to wade through. With no room for manoeuvre, extra capacity and flexibility is hard to come by. Equally, should times get tough and your marketing budget shrink, permanent staff can be a big barrier to cutting back.

Ready to find out more about how outsourcing could work for your company?

Take a look at what our outsourced marketing services can do for you, or take a closer look at our monthly marketing packages, designed to fit growing businesses of all shapes and sizes.

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Experience with 200+ B2B SaaS businesses globally

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7 Smart Ideas to Market your SaaS Business in 2025