Marketing doesn’t work
26th August 2009
- If you don’t measure
- If you talk about yourself, not what you can do for the customer
- If you give up after your first attempt
- If your branding doesn’t reflect your values, positioning and unique selling points
- If you don’t know who you’re talking to
- If you don’t do it consistently and use different channels
- If you don’t invest enough money or time into it
