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SaaS Marketing Blog Thoughts

SaaS Marketing in the ‘new normal’

30th April 2020

  SaaS Marketing in the ‘new normal’ should all be about preparing for the operating environment to return to the…


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Marketing your SaaS business during the Coronavirus Pandemic

16th March 2020

Without wanting to jump on the bandwagon this isn’t a blog we particularly wanted to write yet some clients are…


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Why we’re not a HubSpot partner

1st August 2017

We’re often asked the question: ‘Are you a HubSpot partner?’ so we thought we’d write a quick blog to answer…


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Are Demographics Dead? How Data is Driving Better Marketing

22nd October 2013

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your…


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How to Dominate Online Channels with Diverse Content

16th October 2013

We’re living in a digital world in the midst of the communications era. There are now more ways for us…


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How to partner with a marketing agency to get the most out of your marketing

26th July 2013

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised…


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What is the marketing silver bullet?

18th July 2013

Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your…


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Why business owners shouldn’t believe everything they hear when it comes to marketing

26th February 2013

One of the reasons Xander Marketing was established was because small business owners and SMEs can sometimes have a lack…


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3 years in, what we’ve learnt

20th June 2012

In May we celebrated our third birthday at Xander Marketing. In this self-reflective blog post we look at what we’ve…


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Why You Should Want To Spend More Money on Marketing

10th May 2012

If you own any business, your goal is to make a profit. It’s the same whether you’re a sole trader…


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Is marketing an art or a science?

20th September 2010

The answer is…it’s both Marketing is a science – using analytics, measuring numbers from Google Ads or a direct mail…


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