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How to double your SaaS product’s customers without increasing advertising spend

2nd October 2015

It’s a common convention in marketing SaaS products that, if you want to double your customers, you double advertising spend….


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The Difference Between SaaS Marketing and other Marketing

26th February 2015

SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used…


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So what do all those SaaS acronyms mean?

23rd February 2015

In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed…


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Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

26th November 2014

Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can…


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2012 Saas Marketing Trends

20th January 2012

In 2011 Xander Marketing lent its expertise to a range of Software as a Service (SaaS) businesses, working on large…


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