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10 common SaaS marketing mistakes

12th September 2017

Apologies for the slightly sensationalist Buzzfeed title! However, it seems to frame what we want to say so well. Based…


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What makes marketing SaaS products different to marketing anything else?

30th August 2017

We’re often asked what makes us different as an agency the fact that we work specifically with SaaS businesses.  The primary…


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5 quick ways you may not have thought of to generate leads for your SaaS business

9th August 2017

Leads are the lifeblood of a SaaS business. With that in mind SaaS businesses are always exploring new ways to…


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How to work with an outsourced marketing agency

24th July 2017

So you’ve decided to outsource your marketing, chosen a partner and are excited to work together. What should you be…


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What’s happened in the world of marketing in 2017 so far? A guide for SaaS businesses

11th July 2017

We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to…


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[New White Paper] No one is clicking or reading my marketing content

16th May 2017

We’ve recently published our new white paper ‘No one is clicking or reading my marketing content’. At one time or…


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The site that SaaS built: Why websites from Xander Marketing are so easy to manage

20th March 2017

As a software vendor, you rely on your professional website to showcase your technological expertise, promoting your products in a…


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How to price your SaaS and what should go on your SaaS Pricing Page?

8th March 2017

The pricing page, a common feature of SaaS websites can have a huge influence on leads, conversions and ultimately new…


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How to choose the right marketing channels for your SaaS company to increase ROI

20th January 2017

Many SaaS businesses try to save money on marketing spend, but investing in these activities is essential for the growth…


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How the best B2B SaaS brands use content to become loved by their customers

10th January 2017

Marketing for a SaaS business is an area of marketing unlike any other. The distinctive nature of SaaS marketing is…


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Always Be Selling: 5 ways to proactively ensure customer retention

21st November 2016

The famous mantra of those who work in sales is the ABC principle: Always Be Closing. But when the deal…


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