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SaaS Marketing Blog General

What lessons can marketers learn from the GB Cycle Team?

9th August 2012

Seven years of hard work and planning have gone into the London 2012 Olympics. Though the Paralympics are still to…


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5 things to do to your website today to get better search engine rankings

30th July 2012

In the ever-changing online world, keeping up with Google is the a key way to ensure your own success. It’s…


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How to use your marketing to solve problems for your prospects

14th June 2012

Your prospects look to you for help. The product you sell, or the service you offer has to improve their…


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How Much Time Should I Commit to Social Media?

18th May 2012

In a world of tweeting and liking, it’s easy to feel a little overwhelmed. Social media sites were once for…


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More Marketing = Less Selling

29th March 2012

Running a business takes time and effort. You’ve got a product or service, and it’s important to get noticed, but…


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Group buying for B2B businesses

29th February 2012

Whilst in previous blog posts we’ve covered group buying for consumer businesses, namely Groupon and rivals like Living Social and…


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How to differentiate your business

9th February 2012

When thinking about a USP, or differentiating your business there are three angles to look at: 1. The product or…


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2012 Saas Marketing Trends

20th January 2012

In 2011 Xander Marketing lent its expertise to a range of Software as a Service (SaaS) businesses, working on large…


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How to get started on Twitter

25th November 2011

Twitter has been mainstream for over three years now, and yet despite it being one of the simplest social networks…


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The importance of a content marketing strategy

28th October 2011

What is content marketing? Content or educational marketing is the idea of educating your target market with valuable content. By…


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How to write a white paper

27th October 2011

You may have heard of ‘white papers’ in the realms of government, and they’re generally used to articulate policy on…


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