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SaaS Marketing Blog General

Why Santa’s marketing is better than yours

1st December 2017

He knows his market Santa not only knows his market (children all over the world) but he knows if they’ve…


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What is a buyer persona and why should you use them to empower your marketing?

22nd December 2013

Knowledge is power. The more we know about potential customers, the better our marketing becomes. Learning to develop accurate buyer…


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What Does Google’s Hummingbird Update Mean for Businesses?

29th October 2013

As far as grand entrances go, Google’s algorithmic update (code named Hummingbird) was a very subtle affair. In fact, the…


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Are Demographics Dead? How Data is Driving Better Marketing

22nd October 2013

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your…


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How to partner with a marketing agency to get the most out of your marketing

26th July 2013

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised…


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Four essentials when starting your marketing

2nd July 2013

We’re often asked questions such as “Where do I start with my marketing, and what are the priorities?” Whilst every…


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Why inbound marketing is so much more effective than outbound marketing

19th June 2013

First some quick descriptions: Outbound marketing is usually a mixture of email marketing, direct mail and telemarketing, targeting potential customers…


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What you need to know about SlideShare

30th April 2013

If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If…


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What should your marketing team look like?

22nd April 2013

We’ve written many times about the multiple skills required nowadays in marketing. From strategic marketers to designers to copywriters to…


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Xander Marketing MD Alex Cohen to be on expert Guardian panel tomorrow

9th April 2013

Our Managing Director – Alex Cohen has been invited to be an expert on the Guardian Small Business Network website…


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The importance of ‘Social Proof’ in marketing

28th January 2013

What is social proof? According to Wikipedia “Social proof is a psychological phenomenon where people assume the actions of others…


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