BlueBridge One is a leading UK reseller of NetSuite cloud-based ERP software, and one of only two accredited as 3 Star Solution Providers. Established in 2003 BlueBridge One provides both the products and the professional services involved in implementing, customising and supporting NetSuite solutions for growing and mid-size organisations.
In the summer of 2011, after solid year on year growth primarily through partner development, referrals and telemarketing, BlueBridge One wanted to accelerate growth by adopting a more strategic and tactical approach to marketing. The core objectives were to generate more leads and build the brand.
Xander Marketing was selected due to its ‘outsourced marketing department’ value proposition. This is readily up-scaled to grow with BlueBridge One while avoiding the need for the business to have in house marketing resources. Xander Marketing’s track record of success working with other SaaS and web applications clients strongly supported this decision.
Initially a Marketing Strategy was commissioned by BlueBridge One which included:
Once this marketing strategy was in place Xander Marketing became responsible for:
“Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team”
Jon Ryan | Managing Director, BlueBridge OneThe results demonstrate the effectiveness of outsourcing to Xander Marketing:
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Marketing SaaS products is entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?
