Blog - Page 5 of 24 - Xander Marketing

How to Map Your SaaS Customer Journey – and Maximise its Potential

17th June 2022

Visualising your customers’ journey can help you understand where your service falls short, and how to close the gap between their expectations and your offerings. Doing so could increase customer acquisition, loyalty, retention, and referrals.

3 SaaS homepage examples your business can learn from

4th May 2022

Homepages are the ultimate first-impression generators. It’s often the very first thing people will interact with when visiting your site (and your business). Are you eager to create an impactful home page for your SaaS website? In order to unpack this a little better, we’ve highlighted three homepage examples your business can learn from.

6 must-have marketing strategies to launch a new SaaS product in 2022

22nd April 2022

Understanding your competitors is what gives you that competitive advantage at the start. This will help you better articulate what makes your product worth investing in. But it isn’t the only one – we’ve got 6 marketing strategies that should definitely form part of your checklist.

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SaaS marketing vs traditional marketing: What’s the difference?

18th March 2022

At its core, the lack of physicality is what sets SaaS products and services apart when compared to traditional thoughts on what products or services are.
Let’s find out how SaaS marketing and Traditional marketing vary and how they can work together to achieve the best results for your SaaS business.

6 ways to take your SaaS content marketing to the next level

18th February 2022

Written content still has its place in marketing, but it needs to be as engaging as it can be, so that your target audience returns to your blog posts and whitepapers for their thought-leadership appeal. In fact, there are a number of ways you can (and should) take your written content marketing to the next level, and here’s how.

4 key marketing takeaways from the biggest names in SaaS

11th February 2022

The impact of SaaS on the world is unmistakable, but what is it about SaaS business models that make them so special? More importantly, what marketing-related lessons can we learn from some of the biggest names in the SaaS space?

6 SaaS Website Design Trends for 2022

26th January 2022

We’ve rounded up 6 of the SaaS website design trends for 2022 that you should know about. Here, you’ll find some useful tips and best practices to be mindful of while diving into your very own SaaS website.