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SaaS Marketing Blog

The importance of a content marketing strategy

28th October 2011

What is content marketing? Content or educational marketing is the idea of educating your target market with valuable content. By…


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How to write a white paper

27th October 2011

You may have heard of ‘white papers’ in the realms of government, and they’re generally used to articulate policy on…


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Why you should start with a Marketing Strategy

13th July 2011

There is a lot of tactical marketing activity you could initiate when it comes to starting your marketing, but where…


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15 ways to build links to your website and get higher search engine rankings

3rd May 2011

There are two elements to getting high website rankings on Google: Onsite SEO…what you do to your website; this includes…


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Why keeping costs down stunts your business….

3rd May 2011

In the early days of a new business, it’s likely that the founder tries to be all things to all…


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5 steps to make sure your content is king

12th April 2011

Effective copy is not one-size-fits-all. With variables such as differing markets, products and mediums in the mix, composing website text,…


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“Google Ads don’t work…”

23rd March 2011

People keep telling us that “Google Ads don’t work”. “I’ve tried it before and just spent loads of money and…


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5 Steps to writing a Marketing Strategy

19th October 2010

1. Define your objectives You first need to determine what you’re aiming to achieve; firstly from your business, and then…


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Increase your website conversion rate with split testing

30th September 2010

If your website has 1,000 visits a week and converts 3% of traffic that works out at 30 conversions a…


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Is marketing an art or a science?

20th September 2010

The answer is…it’s both Marketing is a science – using analytics, measuring numbers from Google Ads or a direct mail…


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10 steps to writing a great lead generation marketing email

14th May 2010

Email marketing is nothing new; however when it comes to writing an email to generate leads, despite all the research,…


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