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SaaS Marketing Blog

Marketing a Brand – James Bond style

25th October 2012

Marketing is at its most successful when a brand is strong. In fact, particularly strong brands can sell almost any…


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How to get the most out of your marketing brief

17th October 2012

If you’re a regular reader of our blogs (or even if you’re not) you’ll know we think marketing is important,…


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How do you make blog posts work harder for your business and SEO?

27th September 2012

From Seth Godin (one of our favs) to Perez Hilton (not one of our favs) everyone loves to read a…


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The Alternatives to Marketing

28th August 2012

Should you do marketing? It’s a question many businesses ask themselves at least once. Marketing can seem costly, and it…


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What lessons can marketers learn from the GB Cycle Team?

9th August 2012

Seven years of hard work and planning have gone into the London 2012 Olympics. Though the Paralympics are still to…


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5 things to do to your website today to get better search engine rankings

30th July 2012

In the ever-changing online world, keeping up with Google is the a key way to ensure your own success. It’s…


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7 Reasons to Outsource Your Marketing

20th June 2012

All businesses want more customers however it’s not always easy to keep on top of your marketing. It takes time,…


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3 years in, what we’ve learnt

20th June 2012

In May we celebrated our third birthday at Xander Marketing. In this self-reflective blog post we look at what we’ve…


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How to use your marketing to solve problems for your prospects

14th June 2012

Your prospects look to you for help. The product you sell, or the service you offer has to improve their…


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Google Penguin – what the new updates mean for SEO

24th May 2012

Previously, you may have considered penguins to be nothing more then our feathered friends from the Antarctic; peaceful and unassuming,…


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How Much Time Should I Commit to Social Media?

18th May 2012

In a world of tweeting and liking, it’s easy to feel a little overwhelmed. Social media sites were once for…


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