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SaaS Marketing Blog

Optimising the Freemium Model for Product-Led Growth Success

24th January 2024

Discover effective strategies for leveraging the freemium model to drive product-led growth. We explore how offering essential product features for free can attract users and gradually guide them towards becoming paying customers.


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Build a stronger SaaS brand so you stand out

17th January 2024

In our blog learn the value of a distinct SaaS brand identity and its impact on market success. Uncover essential strategies for differentiating and strengthening your brand in a competitive landscape.


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How to Fully embrace AI and AI-enhanced marketing in your SaaS business tech

15th January 2024

Explore the transformative impact of AI in SaaS marketing. Gain insights on how AI technologies can revolutionise marketing strategies and why embracing these innovations is crucial for business growth.


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7 Smart Ideas to Market your SaaS Business in 2024

11th December 2023

Marketing SaaS products are entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?


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Unlocking New Frontiers: How SaaS Companies Can Harness the Power of GPTs

14th November 2023

Last week’s OpenAI DevDay unveiled a groundbreaking advancement: GPTs. OpenAI explains that “GPTs are a new way for anyone to…


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Unleashing AI’s Potential: A Year in Review of AI in Xander Marketing

13th November 2023

How We’ve Embraced AI in the Past Year: Insights and Innovations As we approach the first anniversary of AI’s surge…


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From Mystery to Mastery: Discovering Self-Reported Attribution for Your SaaS product

8th November 2023

When every marketing dollar counts, understanding how marketing efforts drive revenue is crucial for business growth. While software-based attribution models…


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Unlocking Competitive Edge: The Dynamics of Localised Pricing in SaaS

29th October 2023

Discover the power of localised pricing for SaaS companies and learn how adapting prices to fit diverse markets can boost revenue, market penetration, and customer satisfaction. Read more in Xander Marketing’s blog.


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A list of popular SaaS Directories

19th June 2023

As a SaaS business, it is important to maximise visibility and reach potential customers. One effective way to do this is by listing your product on SaaS directories. That’s why we have compiled this list of popular SaaS directories, to make it easier for you to reach your target audience and drive growth for your business.


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Who Do You Need In Your SaaS Marketing Team?

19th May 2023

By assembling a team of professionals with diverse skill sets, you can ensure that your marketing campaigns are comprehensive, effective, and able to drive growth for your business. Read on to explore the various job roles and skills required to build an effective marketing team for a SaaS business.


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Podcasts to Product Tours: Fresh Ideas for Multimedia SaaS Content

15th May 2023

Explore innovative ways for SaaS companies to engage with their audiences and make their brand stand out with unique and creative approaches to video and audio.


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