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SaaS Marketing Blog

What is the marketing silver bullet?

18th July 2013

Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your…


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Four essentials when starting your marketing

2nd July 2013

We’re often asked questions such as “Where do I start with my marketing, and what are the priorities?” Whilst every…


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Why inbound marketing is so much more effective than outbound marketing

19th June 2013

First some quick descriptions: Outbound marketing is usually a mixture of email marketing, direct mail and telemarketing, targeting potential customers…


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7 ways LinkedIn can help promote your business

23rd May 2013

Many businesses use LinkedIn to expand their social networking, make connections and generate new leads. But how do you start?…


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What you need to know about SlideShare

30th April 2013

If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If…


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What should your marketing team look like?

22nd April 2013

We’ve written many times about the multiple skills required nowadays in marketing. From strategic marketers to designers to copywriters to…


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Xander Marketing MD Alex Cohen to be on expert Guardian panel tomorrow

9th April 2013

Our Managing Director – Alex Cohen has been invited to be an expert on the Guardian Small Business Network website…


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Why SEO in 2013 is all about Pandas and Penguins and what you can do about it

27th March 2013

If you’ve been following search engine optimisation reports recently you may have heard the words Panda and Penguin pop into…


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Why business owners shouldn’t believe everything they hear when it comes to marketing

26th February 2013

One of the reasons Xander Marketing was established was because small business owners and SMEs can sometimes have a lack…


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The importance of ‘Social Proof’ in marketing

28th January 2013

What is social proof? According to Wikipedia “Social proof is a psychological phenomenon where people assume the actions of others…


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How does marketing add value to your product or service?

25th October 2012

We all know we should do marketing, but sometimes we question the value of it. When our hard earned cash…


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