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SaaS Marketing Blog

How to write a watertight marketing brief

14th May 2014

Briefing external suppliers who will be creating marketing for your business is rarely straightforward. All too often instructions get lost…


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Could a podcast work wonders for your marketing?

29th January 2014

It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to…


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9 Quick Ways to Increase Your Website Conversion Rate

21st January 2014

Are you suffering from a low conversion rate? Never fear, Xander Marketing has compiled 9 quick tips you can implement…


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What is a buyer persona and why should you use them to empower your marketing?

22nd December 2013

Knowledge is power. The more we know about potential customers, the better our marketing becomes. Learning to develop accurate buyer…


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Selecting your key terms in a post-Google Hummingbird age

20th December 2013

The impact of Google’s largely well received Hummingbird Algorithm update was slight at first, with few online marketers registering any…


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What Does Google’s Hummingbird Update Mean for Businesses?

29th October 2013

As far as grand entrances go, Google’s algorithmic update (code named Hummingbird) was a very subtle affair. In fact, the…


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Are Demographics Dead? How Data is Driving Better Marketing

22nd October 2013

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your…


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How to Dominate Online Channels with Diverse Content

16th October 2013

We’re living in a digital world in the midst of the communications era. There are now more ways for us…


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How to partner with a marketing agency to get the most out of your marketing

26th July 2013

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised…


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20 types of marketing emails you could be sending

25th July 2013

Stuck as to what you should send in your next email marketing campaign? Or wondering how to turboboost your current…


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What is the marketing silver bullet?

18th July 2013

Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your…


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