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SaaS Marketing Blog

The best business decision of 2014

1st April 2015

In May Xander Marketing turns 6. From setting up in the worst recession in living memory, to getting through the first…


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The Difference Between SaaS Marketing and other Marketing

26th February 2015

SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used…


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How can you write content about my industry when you don’t know my industry?

26th February 2015

If we had a pound for every time we’d been asked that question…. Nobody knows your business better than those…


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So what do all those SaaS acronyms mean?

23rd February 2015

In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed…


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How to select the right marketing agency for your SaaS business

13th January 2015

It’s a big choice We all need to make choices about the suppliers we source services from for our businesses….


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How to select the right marketing agency for your business

13th January 2015

It’s a big choice We all need to make choices about the suppliers we source services from for our businesses….


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Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

26th November 2014

Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can…


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30 Call to Actions to test on your SaaS website

6th November 2014

Do you think you’re just limited to Free Trial or Book Demo as call to actions (CTAs) to test on…


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7 elements to split test on your SaaS website

23rd October 2014

The website is the marketing hub of a SaaS business, for many it’s their lead generation tool, for some it’s…


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Content marketing is dead. Long live content marketing.

22nd September 2014

People aren’t clicking so where next? As content marketers we tune into the trends and views on the industry. One…


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How do you ensure that you choose the right Marketing Agency?

1st September 2014

It is a big commitment for any business to engage or partner with a marketing agency. What if you make…


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