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SaaS Marketing Blog

The 10 step guide to generating demand through email marketing

7th April 2015

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing…


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We don’t sell anymore

2nd April 2015

Once, we used to ‘sell’ by persuading, convincing or offering great deals. Now we offer advice and use our expertise…


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The best business decision of 2014

1st April 2015

In May Xander Marketing turns 6. From setting up in the worst recession in living memory, to getting through the first…


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The Difference Between SaaS Marketing and other Marketing

26th February 2015

SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used…


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How can you write content about my industry when you don’t know my industry?

26th February 2015

If we had a pound for every time we’d been asked that question…. Nobody knows your business better than those…


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So what do all those SaaS acronyms mean?

23rd February 2015

In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed…


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How to select the right marketing agency for your SaaS business

13th January 2015

It’s a big choice We all need to make choices about the suppliers we source services from for our businesses….


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How to select the right marketing agency for your business

13th January 2015

It’s a big choice We all need to make choices about the suppliers we source services from for our businesses….


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Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

26th November 2014

Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can…


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30 Call to Actions to test on your SaaS website

6th November 2014

Do you think you’re just limited to Free Trial or Book Demo as call to actions (CTAs) to test on…


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7 elements to split test on your SaaS website

23rd October 2014

The website is the marketing hub of a SaaS business, for many it’s their lead generation tool, for some it’s…


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