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SaaS Marketing Blog

Why work with a marketing company to design your website

14th December 2015

Investing in a new website for your business means investing time, resources, and money in a project that needs to…


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What our shift in focus to SaaS means

10th December 2015

Since we were established in 2009 Xander Marketing has largely stayed core to its founding principles; in essence providing an…


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9 Growth Hacking Ideas for your SaaS Business

9th December 2015

Growth hacking is about investing in more creative ways to get your business talked about. Those who have tried it…


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5 SaaS marketing tools you may not be aware of

27th October 2015

Almost every day there seems to be a new ‘must-have’ marketing tool available. Whether to support your SaaS marketing activity…


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How to double your SaaS product’s customers without increasing advertising spend

2nd October 2015

It’s a common convention in marketing SaaS products that, if you want to double your customers, you double advertising spend….


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Content marketing: more than just a tactic

10th August 2015

For any astute business owner, being concerned with the level of return generated from an investment on any given project…


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How to write a Capterra review that gets people clicking

10th August 2015

In the modern online world, peer reviews are essential to lead generation. More and more, both consumers and businesses are…


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Why a good SaaS marketing strategy needs a business strategy first

10th June 2015

There’s a saying in business that, “if you fail to plan, you plan to fail.” Though it may sound clichéd…


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6 steps to increase your free trial to paid customer conversion rate

2nd June 2015

Online marketing often focuses on the generation of traffic and the conversion of visitors into leads. But what should you…


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An agency that sells you marketing or one that partners for mutual success?

15th April 2015

B2B services in a commoditised world In a commoditised world it’s easy to see business services as items that are…


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The 10 step guide to generating demand through email marketing

7th April 2015

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing…


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