Free Consultation

SaaS Marketing Blog

What our shift in focus to SaaS means

10th December 2015

Since we were established in 2009 Xander Marketing has largely stayed core to its founding principles; in essence providing an…


Read more

9 Growth Hacking Ideas for your SaaS Business

9th December 2015

Growth hacking is about investing in more creative ways to get your business talked about. Those who have tried it…


Read more

5 SaaS marketing tools you may not be aware of

27th October 2015

Almost every day there seems to be a new ‘must-have’ marketing tool available. Whether to support your SaaS marketing activity…


Read more

How to double your SaaS product’s customers without increasing advertising spend

2nd October 2015

It’s a common convention in marketing SaaS products that, if you want to double your customers, you double advertising spend….


Read more

Content marketing: more than just a tactic

10th August 2015

For any astute business owner, being concerned with the level of return generated from an investment on any given project…


Read more

How to write a Capterra review that gets people clicking

10th August 2015

In the modern online world, peer reviews are essential to lead generation. More and more, both consumers and businesses are…


Read more

Free Consultation

Find out more and get started with a free 30 minute consultation.

This field is for validation purposes and should be left unchanged.
Free Consultation

Why a good SaaS marketing strategy needs a business strategy first

10th June 2015

There’s a saying in business that, “if you fail to plan, you plan to fail.” Though it may sound clichéd…


Read more

6 steps to increase your free trial to paid customer conversion rate

2nd June 2015

Online marketing often focuses on the generation of traffic and the conversion of visitors into leads. But what should you…


Read more

An agency that sells you marketing or one that partners for mutual success?

15th April 2015

B2B services in a commoditised world In a commoditised world it’s easy to see business services as items that are…


Read more

The 10 step guide to generating demand through email marketing

7th April 2015

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing…


Read more

We don’t sell anymore

2nd April 2015

Once, we used to ‘sell’ by persuading, convincing or offering great deals. Now we offer advice and use our expertise…


Read more

Free Consultation

Find out more and get started with a free 30 minute consultation.

This field is for validation purposes and should be left unchanged.