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SaaS Marketing Blog

Smart Idea 3: Focus on optimising your onboarding process

8th March 2016

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to…


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[SlideShare] Should you outsource your SaaS marketing?

29th February 2016

This SlideShare explores the case for outsourcing your SaaS marketing.    


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4 ways marketing facilitates the customer conversion journey from trialer to subscriber in SaaS apps

29th February 2016

Marketing doesn’t end when a prospect signs-up for a trial One popular definition of the function of the marketing team…


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Smart Marketing Idea 1: Build a marketing strategy specifically for your SaaS solution

23rd February 2016

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your…


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Smart Idea 2: Create Differentiation

9th February 2016

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to…


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New White Paper: 7 Smart Ideas to Market your SaaS Business

5th February 2016

When it comes to marketing, SaaS has its own set of rules! Our latest white paper: 7 Smart Ideas to Market…


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What does good content marketing look like in 2016?

19th January 2016

Ingredients of good content marketing The interest in content marketing certainly shows no sign of letting up. However, an awful…


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Smart Idea 1: Build your SaaS business around an exit strategy

12th January 2016

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to…


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New White Paper: 7 Smart Ideas to Grow your SaaS Business

5th January 2016

In the fast-paced world of technology, growing your SaaS business can be a significant challenge. The good news is that…


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Why work with a marketing company to design your website

14th December 2015

Investing in a new website for your business means investing time, resources, and money in a project that needs to…


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What our shift in focus to SaaS means

10th December 2015

Since we were established in 2009 Xander Marketing has largely stayed core to its founding principles; in essence providing an…


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