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SaaS Marketing Blog

What’s happened in the world of marketing in 2017 so far? A guide for SaaS businesses

11th July 2017

We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to…


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How can Account Based Marketing help SaaS businesses generate more leads?

3rd July 2017

It’s very easy to spend large chunks of marketing budget on broad brush campaigns, which seem to generate brand awareness,…


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Should you build your SaaS product website in HubSpot or WordPress?

27th June 2017

We build a lot of websites at Xander Marketing, and one question we’re often asked by clients is which platform…


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Are you ready for marketing automation?

21st June 2017

If you’re looking at how to market your SaaS product more effectively, it’s likely you will have considered investing in…


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[New White Paper] No one is clicking or reading my marketing content

16th May 2017

We’ve recently published our new white paper ‘No one is clicking or reading my marketing content’. At one time or…


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The site that SaaS built: Why websites from Xander Marketing are so easy to manage

20th March 2017

As a software vendor, you rely on your professional website to showcase your technological expertise, promoting your products in a…


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How to price your SaaS and what should go on your SaaS Pricing Page?

8th March 2017

The pricing page, a common feature of SaaS websites can have a huge influence on leads, conversions and ultimately new…


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How can SaaS businesses use Quora for their marketing?

22nd February 2017

Quora gets hundreds of millions of monthly visitors worldwide and is increasing its advertising options so it’s important to see…


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How to choose the right marketing channels for your SaaS company to increase ROI

20th January 2017

Many SaaS businesses try to save money on marketing spend, but investing in these activities is essential for the growth…


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How the best B2B SaaS brands use content to become loved by their customers

10th January 2017

Marketing for a SaaS business is an area of marketing unlike any other. The distinctive nature of SaaS marketing is…


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Always Be Selling: 5 ways to proactively ensure customer retention

21st November 2016

The famous mantra of those who work in sales is the ABC principle: Always Be Closing. But when the deal…


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