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SaaS Marketing Blog

How much does an in-house marketing team cost?

30th November 2017

We’ve discussed on this website in a lot of detail the pros and cons of outsourcing your marketing vs employing…


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Great, someone’s booked a demo for our SaaS product

28th November 2017

Ping! Another lead comes in. Someone wants a demo of your product. Job done! Or is it? As you know…


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How to have a marketing team of 10 for your SaaS business when you only have the budget for one person

31st October 2017

Making the marketing numbers work The Forbes Cloud 100 list features the 100 ‘hottest private tech companies in cloud computing’….


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How should you set up your SaaS PPC campaigns for success?

31st October 2017

Pay Per Click for your SaaS business is more than just setting up a simple Google Ads campaign and letting…


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Marketing lessons from SaaStock17

26th September 2017

I had the pleasure of attending SaaStock17 in Dublin last week alongside 1,500 other members of the SaaS community. In between…


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10 common SaaS marketing mistakes

12th September 2017

Apologies for the slightly sensationalist Buzzfeed title! However, it seems to frame what we want to say so well. Based…


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GDPR and marketing: What the new privacy standard means for marketers

7th September 2017

Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or…


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‘Insourcing’ your marketing – is it the answer?

5th September 2017

As an agency, we are unlikely to be the first to get the call or email from a client saying:…


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What makes marketing SaaS products different to marketing anything else?

30th August 2017

We’re often asked what makes us different as an agency the fact that we work specifically with SaaS businesses.  The primary…


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Should you work with an agency that’s not local?

25th August 2017

We have clients in all continents of the world as well as all over the UK. This means there are…


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5 quick ways you may not have thought of to generate leads for your SaaS business

9th August 2017

Leads are the lifeblood of a SaaS business. With that in mind SaaS businesses are always exploring new ways to…


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