SaaS PPC and Paid Media
Put your SaaS in front of buyers ready to act
Plan, create and optimise paid campaigns across search, social media, SaaS directories and new AI advertising platforms. We focus the budget on the audiences, messages and conversion points most likely to produce qualified demand.
Search advertising
Capture active demand through Google Ads and Microsoft Advertising when buyers are already searching for a solution.
Paid social
Reach defined audiences through LinkedIn, Meta and Reddit with creative and offers suited to each platform.
New paid media opportunities
Test relevant opportunities on X and emerging advertising platforms such as ChatGPT Ads as part of the wider paid media mix.
Ongoing optimisation
Improve targeting, messages, creative, landing pages and budgets using the results each campaign produces.
Paid media with a clear reason behind it
PPC can generate traffic quickly, but buying clicks is not the same as creating pipeline. The campaign needs the right audience, a useful offer, strong creative and a landing page that makes the next step clear.
We plan paid media around your commercial goals and sales process. That means deciding which platforms deserve investment, what each campaign needs to achieve and how the results will be measured beyond impressions and click-through rates.
You can ask us to create a new paid media programme, improve accounts that are already running or manage selected channels alongside your internal team.
Paid media channels for SaaS
Search ads
Google Ads and Microsoft Advertising can put your business in front of buyers with clear intent. We work on keyword strategy, campaign structure, ad copy, bidding, negative keywords, extensions, landing pages and conversion tracking.
LinkedIn Ads
LinkedIn allows B2B SaaS companies to reach audiences using company, role, industry and professional signals. We can develop demand generation, lead generation, account-based and retargeting campaigns with suitable content and creative.
Meta Ads
Facebook and Instagram can support awareness, remarketing and selected acquisition campaigns where the audience and offer are a good fit. We create and test the copy, formats and visuals needed for the channel.
Reddit Ads
Reddit can provide access to active communities built around industries, roles and problems. It needs an audience-aware approach and advertising that respects the context rather than feeling imported from another platform.
X Ads
X can be useful for selected SaaS audiences, particularly where buyers, founders or technical communities are already active. We can assess whether it belongs in the mix rather than treating it as a default channel.
ChatGPT Ads
ChatGPT Ads creates a new opportunity to reach people while they explore options, compare choices and make decisions. We can plan benefit-led ads, campaign structure, creative, landing pages and measurement as the platform and its availability continue to develop.
How we manage SaaS PPC
Strategy and account review
We clarify the goal, audience, offer, budget, current performance and tracking. Existing accounts are reviewed before recommending changes.
Campaign and conversion planning
We select platforms, create the campaign structure and define the conversion actions that matter. We also review whether the landing page is ready to turn paid traffic into useful action.
Copy and creative
Our writers and designers develop platform-appropriate ads, including search copy, social creative, lead-generation assets and remarketing variations.
Setup and launch
We build the campaigns, audiences, tracking and reporting, then complete quality checks before launch.
Optimisation and reporting
We improve targeting, search terms, bids, budgets, creative and landing pages based on performance. Reporting focuses on what happened, what we learned and what should change next.
Results that connect to the sales process
The useful outcome is not the cheapest click. It is more qualified people taking a meaningful next step at a cost that works for the business.
We look at the measures available across the journey, including qualified leads, demos, trials, opportunities and customer acquisition. Where the sales cycle is long, we work with your CRM and sales feedback so optimisation does not stop at the form submission.
Ready to make paid media earn its place in the plan?
Tell us what you are running, what you are spending and where performance is falling short. We will help you work out what to fix or test first.
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SaaS PPC and Paid Media FAQs.
Which PPC platforms do you manage?
We can manage Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit and X, as well as emerging opportunities such as ChatGPT Ads. We recommend channels based on the audience, offer and available budget rather than using every platform by default.
Can you manage an existing PPC account?
Yes. We can audit an existing account, identify wasted spend and missed opportunities, then restructure or optimise it where needed.
Do you create the ads and graphics?
Yes. Our writers and designers can produce search copy, social ad creative, supporting content and the variations required for testing.
Can you build landing pages too?
Yes. We can review, write, design and build landing pages so the experience after the click supports the campaign goal.
Do you manage ChatGPT Ads?
Yes. We can support campaign planning, copy, creative, landing pages and optimisation for ChatGPT Ads where the platform is available and appropriate for the advertiser.
How quickly will PPC generate results?
Paid campaigns can start producing traffic as soon as they are live, but performance normally improves as useful data accumulates. Timing depends on demand, budget, targeting, offer, competition and the quality of the landing experience.
What budget do we need?
The right budget depends on the platforms, audience size, click costs and value of a qualified lead or customer. We can recommend a realistic starting budget after reviewing the market and goals.
How do you report performance?
We report on spend, delivery, conversions and the commercial measures available through your analytics and CRM. We also explain what has been changed and what the next priorities are.
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Ready to get your PPC and paid media right?
Let's talk about where you are, where you want to be, and how we get you there.