Is Facebook right for my business?


There is no straightforward answer as to whether your business should or should not have a Facebook Business Page. To determine whether it is RIGHT for your business you need to consider all of the elements involved in the upkeep… More >

Harness the Power of Images


Most of us tend to have shorter and shorter attention spans the busier we become, therefore (unsurprisingly) looking at a captivating image beats reading large amounts of text hands down. It is also believed that the human brain can correctly… More >

How to write a watertight marketing brief


Briefing external suppliers who will be creating marketing for your business is rarely straightforward. All too often instructions get lost in translation and, in our increasingly digital world, it can be difficult to make 100% certain that you and your… More >

6 Social Media Tips for 2014


How well is your social media campaign working in 2014? If it could do with a bit of a boost, take a look at our top 6 social media marketing tips for the start of this year! 1. Give your… More >

How to Go Viral with Online Video


Have you seen the Visible Measures’ 2013 branded viral video chart? It makes interesting reading, ranking 2013′s best viral branded videos according to their ‘true reach’. The most powerful video, produced by Dove attracted an eye-watering true reach of 135,838,683… More >

4 SEO Lessons from Q1 2014


It’s been a busy first quarter here at Xander Marketing and we’re betting that March has come around faster than a bobsleigh at Sochi for you too. Amid all the hustle and bustle, there’s been a lot going on in… More >

Could a podcast work wonders for your marketing?


It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to boost their reputation and ranking online. It’s not the most straightforward of media and it’s not suitable for every business… More >